Gustav is raising funds for the Pink Ribbon Campaign this year, in memory of his mother who passed away from breast cancer. This cause is deeply personal to him, and through this fundraiser he hopes both to honor her and to help ensure that more people receive better treatment, more knowledge, and improved chances of survival. The Pink Ribbon Campaign, run by the Norwegian Cancer Society and the Breast Cancer Society, highlights breast cancer every year and funds research that saves lives and brings hope to thousands of people.

This year, Gustav is combining his personal commitment with his passion for triathlon. On October 11, he will compete in the World Championship in Kona, where he will race on a custom-designed bike from Giant, built to give him the best possible equipment on the sport’s biggest stage. After the race, this unique bike will be auctioned off to one lucky winner. In addition, signed Surpas triathlon suits that Gustav will use throughout his races in 2026 will also be included in the auction. This is a rare opportunity to secure meaningful memorabilia from one of the world’s most iconic competitions – and some of the very best triathlon gear available.

To enter the draw, simply make a donation of at least 100 NOK to this fundraiser. Each donation of 100 NOK or more counts as one entry, and multiple contributions increase your chances of winning. All donations, regardless of size, are received with deep gratitude – but only donations of 100 NOK or more qualify for the draw.

By supporting this fundraiser, you are not only contributing to vital research, but also helping to lift up a personal story of loss, strength, and hope. Thank you for standing with Gustav in the fight against breast cancer.